Hermès: Pop Up Book

Hermès Pop Up is an exquisite interactive art book that celebrates the creative themes and whimsical spirit of the historic Parisian house. Every year, Hermès selects a new theme to guide its artistic direction, and this volume transforms those visions into a series of intricate, hand-crafted paper sculptures.

Every year, the iconic luxury brand Hermès chooses a new theme to celebrate its creative direction for the upcoming year. This practice began in 1987, marking the brand's 150th anniversary, and has since become a beloved tradition—a way to combine the house's proud, storied heritage with its creative vision for the future.